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  • Customer Service is good and we are good at providing insurance and rate


  • Good at solving challenges and finding problems or using past scenarios to help explain our value


  • Bringing the best value and packages to our customers and families



  • one step ahead of the insurance industry, and finding new and affordable insurance solutions. 


  •  Making sure you are covered for "Life's Surprises" and not giving you "bloated plans" 


  • Integrity


  • We revere honesty. We adhere to high ethical standards, provide timely, accurate and complete financial reporting, encourage disclosing bad news and welcome disagreement.


  • We respect all people, value the differences between them and deal with them in the way we want to be dealt with. This requires us to know ourselves and to try to understand others.


  • Objectives


  • We strive to communicate clearly Farmer's ambitious objectives and our people's personal and team objectives. We evaluate performance against all these objectives.


  • We strive constantly to improve in order to meet and exceed the highest expectations of our customers, agents, shareholders, and people. We teach and encourage our people to improve performance and to reduce the costs of what they do for customers. We base their rewards on results and promotion of ability.


  • We seek to earn a profit by offering consumers products and services they want. Profit is how the free-enterprise system motivates investment and rewards companies that consistently create value.


  • knowledgeable staff, and the finest technical tools in the industry


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